Managing a consumer-driven business in today’s environment is not for the timid. Today’s global customer base requires a multi-faceted approach to sales and marketing. The Internet adds numerous opportunities – and challenges as a company builds its relationships with its constituencies. And, competition for the attention and spending power of customers is unrelenting, requiring organizations to be well versed in the areas of supply chain, product development and increasingly, sustainability. Consumer company executives must be experienced leaders, highly focused but equally flexible and creative. No one understands this better than the consultants of Korn/Ferry’s Global Consumer Market.
Korn/Ferry’s Consumer Market team is comprised of executives with leadership recruiting experience, as well as professionals who have had extensive roles in the consumer, retail, travel, entertainment, and marketing services industries. Our consultants have held key executive positions in markets around the globe with the world’s best known branded companies. We understand the challenges you face and what leadership skills are needed to drive success.
Our experts specialize in key consumer markets and have access to Korn/Ferry’s global resources, further enhancing our ability to assemble and develop a cadre of elite candidates well suited to your organization.
We offer expertise in the following consumer specialty areas:
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Advertising & Marketing Services
The need to build brand awareness and to differentiate products and services in consumer markets is driving a focus on advertising and marketing services, including such specialties as digital advertising and multicultural marketing. Our professionals, with their expertise and market knowledge, can help you recruit executive advertising and marketing services talent around the world.
Consumer Products
Fast–moving consumer goods businesses face increasing challenges competing, and innovating in the creation and expansion of global and regional brands. Our consumer products professionals understand the dynamics required to lead across markets and channels in both large and small, public and /or private environments. Our specialists serve the following sectors: food and beverage; personal care products; hard and durable goods; electronics and appliances, and household and paper goods.
Media & Entertainment
Korn/Ferry’s media and entertainment sector has recruited hundreds of key executives for some of the world's most successful companies. Our clients include leading organizations in media, entertainment and converging media industries, such as theatrical, broadcast and cable television, home entertainment, music, digital (broadband and mobile), publishing, location-based entertainment, licensing and merchandising, and game platforms. Our media and entertainment specialists have successfully filled the full range of senior positions, from the traditional (CEO, COO, CFO) to the creative (programming, production, development).
Retail & Apparel
Korn/Ferry is the only international firm with a division dedicated to locating top executive talent for retail, wholesale, manufacturing and fashion with the majority of our senior partners having held top management positions across key sectors of the industry. Our retail and apparel team handles hundreds of assignments worldwide each year, including senior-level engagements on behalf of conventional department and specialty stores, mass merchandisers, direct mail operations, discount stores, drug and convenience stores, supermarkets, wholesalers, distributors, sporting goods and athletic apparel outlets, restaurant and food service companies, as well as home center operators and hardware chains.
Travel/Hospitality/Leisure
Our specialized practice group provides human capital leadership solutions that come from within the industry and outside of the various sectors. We are recognized for bringing a strategic and disciplined approach to our clients, particularly when asked to identify and recruit executives from matured business models in parallel industries that have experienced dynamic growth. We focus primarily on the Casino Gaming, Hotel and Resort, Casual Dining and Food Service, Theme Park and Travel Service companies around the world. Most of our work is at the corporate level, across all functional areas, and includes a significant amount of “C” suite engagements. Whether working with public, private or founder-owned organizations, or private equity groups, our global network and experience enables us to provide our clients with the right talent management solutions.