Organizations are looking for transformative CMOs to provide strategic leadership to drive change and measurable business results in this increasingly complex landscape. As a result, today’s top-flight and aspiring CMOs need new tools and skills to thrive in this expanded role.
At the core of the transformative CMO is a set of behavioral and cultural competencies – that is, measurable characteristics that relate to success. Based on our extensive proprietary research in this area, Korn/Ferry’s Marketing Center of Expertise measures talent against these characteristics, tailored to each client’s specific needs.
Korn/Ferry’s Marketing team collaborates with colleagues in the nearly 40 countries in which we operate, as well as team with consultants in a cross-section of industries to identify and attract marketing talent that is both functionally expert and industry relevant to each assignment.
Our clients run the gamut from entrepreneurial ventures to Fortune 500 companies, across industry sectors and geographies and throughout the spectrum of Marketing specialty areas:
The transformative CMO: Three must-have competencies to meet the growing demands placed on marketing leaders
Chief Marketing Officers increasingly are taking on enterprise-wide transformation. Through interviews and research, Korn/Ferry has identified the three competencies most essential for success in this expanding role: Creating the New and Different, Focusing on Actions and Outcomes, and Inspiring Others.