As organizations strive to set themselves apart from current and future competitors, marketing has taken on new prominence. The days when marketing simply built brands, created above-the-line programs, and targeted customers are long gone. Today, marketing and, more specifically, the Chief Marketing Officer are altering how business is done.

Organizations are looking for transformative CMOs to provide strategic leadership to drive change and measurable business results in this increasingly complex landscape. As a result, today’s top-flight and aspiring CMOs need new tools and skills to thrive in this expanded role.

At the core of the transformative CMO is a set of behavioral and cultural competencies – that is, measurable characteristics that relate to success. Based on our extensive proprietary research in this area, Korn/Ferry’s Marketing Center of Expertise measures talent against these characteristics, tailored to each client’s specific needs.

Korn/Ferry’s Marketing team collaborates with colleagues in the nearly 40 countries in which we operate, as well as team with consultants in a cross-section of industries to identify and attract marketing talent that is both functionally expert and industry relevant to each assignment.

Our clients run the gamut from entrepreneurial ventures to Fortune 500 companies, across industry sectors and geographies and throughout the spectrum of Marketing specialty areas:

• CMO
• Activation/Operational Marketing
• Advertising & Marketing Communications
• Branding /Strategic Marketing
• CRM/Direct Marketing
• Digital/Social Media
• Growth/Business Development
• Innovation & Product Development
• Insights