Korn Ferry

Marketing Center of Expertise.

Today’s best marketers drive business impact.


The Korn Ferry Marketing Center of Expertise operates as a boutique within a global firm, recognized for its talent-focused thought leadership in the ever-evolving field of marketing and supported by the resources, credibility and access the Korn Ferry brand provides.

Beyond search, we help CEOs and their organizations identify the Chief Marketing Officer best suited for the paradigm of their business. Across industries, the marketing function is rapidly and continually changing and it is critical to understand what type of marketer is best suited to address the business challenge. Our diverse experience enables us to go beyond the "expected" to find the best solution; often we find the perfect candidate in a space our clients hadn’t initially considered and identify high potential, next generation talent.

We help Chief Marketing Officers and their organizations deliver the corporate goals of their companies. Our solutions are designed to help the CMO transform the marketing group into a curious, agile, performance-oriented and purposeful organization with a ‘grown-up, start-up attitude’.

Serving as trusted advisors for our clients across a wide array of industries and regions, and for companies large and small, public, PE-backed and family-run, the Marketing Center of Expertise operates as an interconnected, highly collaborative global community of seasoned partners and associates steeped in the subtleties of the marketing function.

We help create business impact via customized talent solutions in a function that is increasingly dedicated to creating business impact.

The numbers speak for themselves: in just the past five years over 2,000 companies chose us to partner with them on marketing work. This work spanned North America, Europe, Latin America and Asia-Pacific.


Related Resources

What’s New?

Marketing Officers are being challenged to drive data-informed, enterprise-wide digital and customer-centric transformation, deliver business results and prove the value of their investments like never before. The Korn Ferry Marketing Center of Expertise understands these challenges, and the qualities of CMOs who tackle them best. Going beyond our relationships with top marketing leadership talent, our understanding is underpinned by quantitative results from our regularly administered CMO Pulse Surveys, combined with analysis of our industry-leading executive assessment databases. We leverage our robust analytics to identify the companies where marketing has successfully driven customer-centric strategy, and we have discerned the leadership competencies that differentiate customer-centric marketing leaders from their traditional peers.

Spanning the talent continuum, our market-leading approach to partnering with clients leverages this proprietary knowledge and is designed to maximize the Marketing function's contribution to achieving a business’ strategic imperatives. It includes recruitment of Chief Marketing Officers and their teams, as well as solutions in onboarding acceleration, organizational design and alignment, talent assessment, and targeted plans for individual and team development.



Coverage and Functional Areas
  • • Chief Marketing Officer
  • • Chief Commercial Officer
  • • Digital Transformation
  • • Innovation and Product Development
  • • Advertising and Marketing Communications. 
  • • Branding
  • • Strategic Marketing
  • • Activation/Operational Marketing
  • • Customer Engagement/CRM/Loyalty
  • • Direct Marketing
  • • Strategy/Growth/Business Development
  • • Digital/Social/Mobile Marketing
  • • Field/Trade Marketing

  • • Insights/Analytics