Korn Ferry

First-time CMO or taking on a much larger role?

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CMO Institute

Marketer to Leader Institute

1. Personal Leadership

A tailored, in-residence approach

Every executive’s development program is designed specifically for his or her needs. Conducting the program in a specialized setting, away from everyday situations, allows for focused, in-depth work.

2. Team & Enterprise Leadership

A team of coaches

Multiple coaches, specifically focused on the distinct complexity of CMO development, work with the executive for 12 to 18 months. Each coach brings expertise in one specific mastery area of leadership, and the team always includes at least one highly successful former CMO—an important program component given how few people can relate to the realities a new CMO is experiencing.

3. CMO Leadership

720° leadership development

MLI develops leaders from the “inside out” by clarifying values, strengths, development challenges, and purpose, and from the “outside in” through interviews, feedback, and 360° assessment.

 

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