Marketing Officers are being challenged to drive data-informed, enterprise-wide digital and customer-centric transformation, deliver business results and prove the value of their investments like never before. The Korn Ferry Marketing Center of Expertise understands these challenges, and the qualities of CMOs who tackle them best. Going beyond our relationships with top marketing leadership talent, our understanding is underpinned by quantitative results from our regularly administered CMO Pulse Surveys, combined with analysis of our industry-leading executive assessment databases. We leverage our robust analytics to identify the companies where marketing has successfully driven customer-centric strategy, and we have discerned the leadership competencies that differentiate customer-centric marketing leaders from their traditional peers.
Spanning the talent continuum, our market-leading approach to partnering with clients leverages this proprietary knowledge and is designed to maximize the Marketing function's contribution to achieving a business’ strategic imperatives. It includes recruitment of Chief Marketing Officers and their teams, as well as solutions in onboarding acceleration, organizational design and alignment, talent assessment, and targeted plans for individual and team development.