Employer Brands and Talent Communications Case Studies
Our Employer Brands and Talent Communications practice at Futurestep has brought its insight and creativity to some of the world’s leading businesses. Here are some examples of how we have helped our clients stand out in the increasingly competitive market for talent.
Global food and beverage company.
When this world-famous business split into two new companies, we developed and launched a new employer brand that communicated the scale of opportunity for professionals in North America. This involved creating a high-impact creative campaign around one key recruitment message: ‘Join a company that has the spirit of a start-up and the soul of a powerhouse’. The creative collateral we produced, which included a dedicated microsite, online video storyboard, interactive banners and static adverts, helped demonstrate to candidates that they had an opportunity to shape the future of this fascinating business. A dedicated careers website was the centerpiece of the campaign.
Leading power systems firm.
This world-leading provider of power systems and services approached us to deliver a campaign aimed at engaging school leavers. As part of the campaign, we designed and built a mobile-optimized website that housed a whole range of content relating to a company initiative to create the world’s first jet engine to be made entirely from Lego. The site also incorporated targeted careers messaging and a blogging platform.
Multinational technology firm.
We created a global graduate employer value proposition that helped this global supplier of electronics and technologies to compete for young engineering and corporate talent around the world. Our approach was to conduct employee focus groups and targeted brand research across the U.S., Europe and Asia before developing a core message: “Create the future”. This message became the basis for a global graduate recruitment program, featuring a wide range of collateral including a dedicated careers website.
Korn Ferry is committed to confidentiality. We are therefore unable to disclose the identities of our clients.
Practice Leader, Supply Chain and Operations, Korn Ferry Futurestep North America
Office Managing Director, Regional Market Leader, Latin America, Life Sciences
Buenos Aires, São Paulo
Vice President, Operations
Johannesburg, Kiev, Moscow, Tel Aviv, Zurich, Nairobi, Almaty
Senior Client Partner, Logistics & Transportation Services, Public Private Partnerships
Senior Client Partner, Global Technology Markets Global Sector Leader, Software
Dallas, San Francisco
Vice Chairman and Senior Client Partner, Global Technology Market, Asia Pacific
Regional Market Leader, North America, Global Industrial Market,
Senior Client Partner, North American Supply Chain Operations Practice Leader
Vice President of Strategic Development, Korn Ferry Futurestep North America
Senior Client Partner, Global Consumer Market Practice, EMEA Co-Lead Global Marketing Center of Excellence, Global Corporate Affairs Practice
Eric Engesaeth, Ph.D.
Senior Client Partner, Head of Executive Pay & Governance, Netherlands
Global Practice Head, Consumer and Commercial Financial Services, Senior Client Partner
Senior Client Partner, Global Energy/Industrial Practice, Leader, CleanTech/Renewable Energy/Sustainability
Principal, Global Industrial Practice, Energy, Financial Officers, Human Resources
Senior Client Partner, Global Co-Head of Risk & Compliance Center of Expertise
Korn Ferry Futurestep Sector Leader, Chemicals and Process Manufacturing, Search North America
Senior Client Partner, Global Sector Leader, Healthcare Technology & Services
Vice Chairman, Managing Director, Global Board & CEO Services
San Francisco, Scottsdale
Office Managing Director, Denmark & Sweden, Board Services, EMEA
Copenhagen, London, Stockholm
Korn Ferry Futurestep Managing Consultant, Life Sciences, Germany & Austria
Paul Hsun-Ling Chou
Co-Managing Director, Global Education Practice, Senior Client Partner
Korn Ferry Futurestep Sector Leader, Credit Union and Community Banking
Vice President & General Manager, Client Services, Korn Ferry Futurestep, North America
Korn Ferry Futurestep Practice Leader, Finance and Accounting, Search North America
Senior Partner, Global Managing Director Strategy and Solutions, Korn Ferry Hay Group
Managing Director Taipei, Senior Client Partner Shanghai, Co-Managing Partner Human Resources, APAC
Senior Client Partner Global Managing Director, Information Officers Practice
Regional Market Leader, Europe Middle East & Africa, Financial Officer Practice
Office Managing Partner, Global Sector Leader, Mining, Metals & Minerals
Dennis R. Baltzley, PhD
Senior Client Partner & Global Head of Leadership Development Solutions
Stephen R. Bochner, M.D.
Senior Client Partner, Sector Leader, Health Care Private Capital/For-Profit
John R. Collett
Senior Client Partner, Global Industrial, Energy, Investment Banking & Private Equity Practices
Korn Ferry Futurestep Managing Consultant, Finance, HR & Legal, Benelux
Korn Ferry Futurestep Managing Consultant, Industry & Professional Services, United Kingdom
Steve Safier, Ph.D.
Senior Client Partner, Leadership Development and Global Human Resources Center of Excellence
Global Leader for CEO Succession and Vice Chairman, Board & CEO Services
Atlanta, New York
Market Leader, Financial Services & Financial Officers, Korn Ferry Futurestep, EMEA
Senior Client Partner, Global Industrial Markets, Automotive Leader, Asia Pacific
Chris Von Der Ahe
Senior Client Partner, Consumer Markets
Managing Director, Los Angeles