Employer Brands and Talent Communications Case Studies
Our Employer Brands and Talent Communications practice at Futurestep has brought its insight and creativity to some of the world’s leading businesses. Here are some examples of how we have helped our clients stand out in the increasingly competitive market for talent.
Global food and beverage company.
When this world-famous business split into two new companies, we developed and launched a new employer brand that communicated the scale of opportunity for professionals in North America. This involved creating a high-impact creative campaign around one key recruitment message: ‘Join a company that has the spirit of a start-up and the soul of a powerhouse’. The creative collateral we produced, which included a dedicated microsite, online video storyboard, interactive banners and static adverts, helped demonstrate to candidates that they had an opportunity to shape the future of this fascinating business. A dedicated careers website was the centerpiece of the campaign.
Leading power systems firm.
This world-leading provider of power systems and services approached us to deliver a campaign aimed at engaging school leavers. As part of the campaign, we designed and built a mobile-optimized website that housed a whole range of content relating to a company initiative to create the world’s first jet engine to be made entirely from Lego. The site also incorporated targeted careers messaging and a blogging platform.
Multinational technology firm.
We created a global graduate employer value proposition that helped this global supplier of electronics and technologies to compete for young engineering and corporate talent around the world. Our approach was to conduct employee focus groups and targeted brand research across the U.S., Europe and Asia before developing a core message: “Create the future”. This message became the basis for a global graduate recruitment program, featuring a wide range of collateral including a dedicated careers website.
Korn Ferry is committed to confidentiality. We are therefore unable to disclose the identities of our clients.
Vice President, Operations
Johannesburg, Kiev, Moscow, Tel Aviv, Zurich, Nairobi, Almaty
Senior Client Partner, Logistics & Transportation Services, Public Private Partnerships
Vice Chairman and Senior Client Partner, Global Technology Market, Asia Pacific
Senior Client Partner, Global Consumer Market Practice, EMEA Co-Lead Global Marketing Center of Excellence, Global Corporate Affairs Practice
Senior Client Partner, Global Energy/Industrial Practice, Leader, CleanTech/Renewable Energy/Sustainability
Principal, Global Industrial Practice, Energy, Financial Officers, Human Resources
Senior Client Partner, Global Co-Head of Risk & Compliance Center of Expertise
Futurestep Sector Leader, Chemicals and Process Manufacturing, Search North America
Senior Client Partner, Global Sector Leader, Healthcare Technology & Services
Vice Chairman, Managing Director, Global Board & CEO Services
San Francisco, Scottsdale
Paul Hsun-Ling Chou
Co-Managing Director, Global Education Practice, Senior Client Partner
Managing Director Taipei, Senior Client Partner Shanghai, Co-Managing Partner Human Resources, APAC
Regional Market Leader, Europe Middle East & Africa, Financial Officer Practice
Office Managing Partner, Global Sector Leader, Mining, Metals & Minerals
Vice Chairman and Co-Leader of Korn Ferry’s Board & CEO Services Practice
Dennis R. Baltzley, PhD
Senior Client Partner & Global Head of Leadership Development Solutions
Stephen R. Bochner, M.D.
Senior Client Partner, Global Sector Leader, For-Profit & Private Capital Healthcare Services
John R. Collett
Senior Client Partner, Global Industrial, Energy, Investment Banking & Private Equity Practices
Global leader for CEO Succession and Vice Chairman, Board & CEO Services
Atlanta, New York
Senior Client Partner and Global Solutions Leader Workforce Performance, Inclusion and Diversity Practice
Senior Client Partner, Global Industrial Markets, Automotive Leader, Asia Pacific
Chris Von Der Ahe
Senior Client Partner, Consumer Markets
Managing Director, Los Angeles