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Paul DeCoster

Paul specializes in leading organizational effectiveness initiatives, with a focus in sales effectiveness. He has completed dozens of projects ranging from strategy development to, ultimately, solution implementation.

Mr. DeCoster has a solution-oriented approach to project delivery that is customized for clients based on his work across domains of expertise and industries.

His background includes project management, workshop facilitation, qualitative and quantitative analysis, recommendation development, and advisory work.

Mr. DeCoster has worked with Fortune 500 and middle-market clients to optimize sales organizations. He has worked across industries including: Technology, Utilities, Healthcare / Life Sciences, Telecom, Consumer Products, Non-Profit / Higher Education, and Engineering & Construction.

Paul has broad experience in sales effectiveness, but specializes in channel/coverage design and sales compensation plan assessment/design. Areas of expertise include: Customer segmentation, channel coverage design, sales incentive assessment, sales incentive design, job role design, performance management assessment and design, staff and executive compensation assessment and design, and competency definition / leveling.

Paul received his Bachelor degree in Economics from the University of California, Berkeley. Mr. DeCoster has presented at the Spotlight on Sales Compensation Conference and has been published in publications such as Workspan.