Korn Ferry takes your privacy and security seriously. Our Global Privacy Policy has changed; please view it here. Korn Ferry uses cookies to provide you with the best experience with the site. By closing this banner, scrolling this page, clicking a link or continuing to browse, you agree to the use of cookies. See our Cookie Policy to learn more.

Employer Brands & Talent Communications

Every successful company understands the value of consumer and corporate branding. But until recently, few organizations invested as much time and resources into their employer brand. All that is changing though, and changing fast.

The Employer Brands and Talent Communications practice at Futurestep works with some of the world’s leading businesses. We apply insight and creativity to ensure our clients stand out in the increasingly competitive market for talent — and we also build talent communities that are pioneering new ways of engaging and inspiring candidates.

Why invest in employer branding?

A strong employer brand helps organizations attract talent directly, which significantly reduces reliance on agencies and external specialists. But the benefits are not simply related to cost savings. Just as important is the broader value that an employer brand can deliver, such as the increased retention and deeper engagement of talented people already on the team.

What makes a successful employer brand?

Any employer brand should express a compelling truth about an organization’s career offering — exactly in the way that a consumer brand should say something true and compelling about a product or service. After all, without a key message that resonates and motivates, any marketing activity is likely to be little more than expensive noise.

Creating EVPs with impact.

Our proprietary IMPACT research methodology has been designed to identify the selling points of the organizations we work with, and to investigate the expectations and perceptions of key talent audiences. The insight gained from this research is then distilled into one core truth: the employer value proposition, or EVP.

Bringing the message to life.

The EVP is just the starting point. Once identified, it forms the basis of an engaging employer brand that works in harmony with other brands deployed by the organization and can find expression in any number of platforms — including a social media campaign, a careers website, recruitment literature, or a targeted talent community.

Who is on the team?

Our Employer Brands and Talent Communications practice brings together award-winning creatives and agency professionals. Copywriting, art direction, digital design and build — all the key disciplines are represented in-house, supported by a global team of project managers and account managers who have worked with some of the world’s top clients.

We also have a team of Talent Community Managers who build and manage targeted talent communities for the high-priority hiring needs of our clients. It’s an innovative and growing area of our work, which gives clients the opportunity to build relationships with candidates long before they’ve considered applying.

Our services in full.

  • Employer value proposition (EVP) development
  • Employer branding
  • Talent communities
  • Social media
  • Recruitment advertising
  • Careers websites
  • Brochures and other print
  • Video
  • Art direction
  • Copywriting
  • Design
  • Web development   |