Korn Ferry has met some enlightened executives who instinctively understood behavioral differentiation (BD) and found ways to outbehave their competitors consistently enough to improve their top and bottom lines significantly. Additionally, Korn/Ferry has met numerous executives who were clueless about the impact of behavior and hadn’t the faintest idea how to use behavior competitively. Unfortunately, there are many more of the latter than the former. The good news, however, is that anyone can learn to build a behavioral advantage if they have the will to do so.

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