Great Leaders Are Great Storytellers

Korn Ferry's Kevin Cashman explains how leaders must “embrace” a story before using it to motivate others.

Leaders can use storytelling to help transform entire organizations. But a good story involves more than just a beginning, a middle and an end. In “Stories: The Language of Leadership,” Kevin Cashman talks about how to build a story to maximize its power to motivate others.

Watch other “Cashman Consults” videos:

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Purpose Driven Leadership (debuts April 26)

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The Leaders Virture

The Urge to Grow