When a company’s executive leadership decides it’s time to craft a new purpose, vision, strategy, and set of values, it can become a huge change management challenge. More than that, the question looms: How can leaders engage employees in a way that will win their hearts, heads, and hands? Get it wrong, with a poor communication and engagement process, and the brand-new strategy will all be for not.

In "Developing Values and Competencies with Maximum Engagement," Korn Ferry Managing Principal David Gibbons explains how one multinational used a variety of tools, including crowdsourcing, to get its employees to create and buy into a new corporate vision.

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