Mission rethink

Businesses can thrive by recasting their role to do good and to do well, Michael Porter, Harvard’s competitiveness guru, says in our podcast. Second of two parts.

The competitive landscape has changed so radically that United States corporations face big challenges in rethinking their global mission, says Michael Porter, the Harvard professor whose pathbreaking research has redefined the importance of competition in the business world. Porter says in a new Korn Ferry podcast that American businesses will thrive only if they see themselves not only doing well but also doing good around the planet.

The Porter podcasts are part of the new edition of Briefings magazine. It’s now on the newsstands, and its content can be accessed online by clicking here