The travel, hospitality and leisure industry has had a difficult time recruiting talent from Generation Y, but that doesn’t have to be the case. Generation Y, or Millennials, have aspirations, interests, and working styles that would easily favour jobs in hospitality and leisure—at least for companies that put their best foot forward.
Studies show that Gen Y professionals (including not only those just entering the job market but also those now in their early 30s) are seeking careers that they find personally fulfilling, not just remunerative. They want new learning opportunities, variety, and the chance to make a difference in the world.
Hospitality careers could easily play to these generational aspiriations, as the authors explain in this paper based on their presentation at the 2013 World Tourism Forum in Lucerne, Switzerland.
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