Today, the marketer’s responsibility is increasingly centered on creating tangible business results on the top line and bottom line. The means available to drive toward that goal are expanding daily.
The Korn Ferry Marketing Center of Expertise surveyed 124 Chief Marketing Officers (CMOs) and marketing leaders to determine the foremost issues facing CMOs and top marketers today. Talent development, big data management, online advertising trends, and customer engagement were among the topics generating strong sentiment marketing executives today.
In this Marketing Pulse Survey we have aggregated opinions on these key business issues in order to better understand where marketers are focusing their resources, what is driving marketing decisions, and which technologies and standards they are employing.