Korn Ferry’s Marketing Center of Expertise surveyed 215 CMOs and senior marketing leaders. The Marketing Pulse Survey asked a variety of questions, ranging from talent development to customer engagement trends and data analytics. The survey set out to determine the foremost issues facing CMOs and top marketers and to create a baseline of sentiment among marketing executives tackling the big issues of today.
Similar to the last year’s survey, we have aggregated top marketing executives’ opinions on the key business issues impacting their companies and jobs in order to provide us with a pulse of what is driving marketing decisions in the C-suite.
Today, there is increased pressure put on marketers to demonstrate that their work directly contributes to bottom-line results. The tactics available to execute against that goal are expanding daily. Knowing where marketers are focusing their resources and which technologies and standards they are employing will help create a clearer picture of the marketing landscape.