Purpose Powered Success

It turns out in a growing number of industries, purpose has a purpose.

According to a new Korn Ferry study, consumer companies that focused their employees on the organization’s purpose boasted annual growth rates that were nearly triple the annual rate for the whole sector. And the benefits go beyond financial. The study also found that having an authentic purpose can help recruit and retain talent, win over customers, and have positive impacts on broader society.

Authors

  • Rick Lash, Ph.D.

    Senior Client Partner

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  • Janet Feldman

    Senior Client Partner, CEO Succession Practice

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