By the time Tom Brady took the field at Super Bowl LI he likely had his skills and traits reviewed, quizzed, and evaluated thousands of times. After all, as a professional football player, he's been scouted since high school or even earlier.
But forget Brady and the rest of the players for a moment—how is the critical talent off the field evaluated? Winning teams have their rosters put together by savvy general managers, while visionary coaches design a successful sequence of plays and keep the players focused. Jed Hughes, Korn Ferry vice chairman and global sector leader for sports, has led searches for NFL and other professional sports teams to find new head coaches, general managers, and other high-level executives, including helping the Atlanta Falcons hire head coach Dan Quinn. On the eve of one of the most remarkable Super Bowls ever, Hughes talked about the process of identifying sports leaders on Forbes SportsMoney.