Sales Strategy

Unleash the potential of your sales force.

Having an effective sales organization is your strongest asset in this highly competitive business environment.

No function of an organization feels the impact of a rapidly changing market place faster than sales. As conditions change, the sales organization needs to adapt, respond quickly to customer needs, act proactively and be ready to take advantage of new opportunities.

Additionally, sales leaders face the challenge of continually increasing the performance of their sales teams. They must manage the tradeoffs between their team’s skills and costs, while delivering strategic objectives and surpassing financial targets. And with this pressure to perform at superior levels, even great leaders are having to reinvent the way they motivate their teams, attract quality sales talent and retain them using considered sales compensation and sales strategy.

How we help unleash the full power of your sales force.

Korn Ferry knows what makes a sales force effective and how to help you leverage your sales talent to accelerate sales. We can help you find, and maintain, the unique equilibrium that best fits your organization’s sales strategy needs. We can help clients:

  • Meet and achieve revenue and profit objectives.
  • Link business strategy with sales force goals.
  • Build a sales organizational structure to align with the strategic objectives of the business.
  • Develop the talent sales strategy the business needs.
  • Drive overall efficiency and productivity of the sales force.
  • Improve the cost effectiveness of the selling efforts.
  • World-class sales organizations look to align their business strategy and market focus to execute revenue growth. The Korn Ferry Sales Performance Model identifies the key sales strategic practices needed to maximize objectives and drive growth for your organization.

    • Sales forecasting and management.
    • Customer segmentation and targeting.
    • Sales channel selection and management.
    • Sales and service role definition.
    • Sales and service organization structure.
    • Sales compensation and rewards.
    • Sales performance management.
    • Sales assessments, recruiting and training.
  • We believe our research focused approach, depth of experience in sales effectiveness and our knowledge of what can practically work for your business is important for a successful outcome. What differentiates us is:

    • Leading insights. We leverage trends, insights, best practices, and benchmarks from our market-leading and proprietary databases.
    • Global firm. We are where you are, with consultants with sales force effectiveness subject matter expertise located in 56 countries.
    • Extensive sector experience. We deliver sales effectiveness solutions within leading Consumer, Industrials, Life Sciences and Technology organizations.
    • Sales effectiveness expertise. We have dedicated practices, methodologies, intellectual property, databases, and a seasoned multi-disciplinary team that works solely with sales organizations on high-stakes organization, sales strategy, reward and talent issues.
    • Outside-in approach. We recommend solutions that are rooted in your unique market strategy, culture, and objectives. We work collaboratively with you and take a holistic approach to solving your challenges.



The Korn Ferry Institute, our research & analytics arm, was established to share intelligence & expert points of view on talent and leadership. Through studies, books & a quarterly magazine, Briefings, we aim to increase understanding of how strategic talent decisions contribute to competitive advantage, growth & success.

Get in touch

Questions? Call 800-633-4410 to speak to a Korn Ferry representative or complete the form below.


Speak to Rep

Call 800-633-4410 to speak to a Korn Ferry representative.