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Korn Ferry

Adapting today’s candidate priorities for

tomorrow’s organizational success.

A tighter market for talent

Organizations need talented employees to drive strategy and achieve their goals, and with the improving economy, finding and recruiting the right people for the job is becoming more difficult. While the severity of the issue varies among organizations, industries and geographies, it’s clear that the changing global economy has created a demand for new jobs, new skills and new capabilities – and organizations are scrambling to find the best workers to fill these positions.

Changing candidate priorities are proving another challenge for companies as it becomes necessary to rethink approaches to attracting and managing top talent in today’s dynamic business environment. The gig economy is on the rise and many workers, whether full-time employees or independent contractors, are more concerned with company culture and quality of life than ever before.

To explore these issues, Korn Ferry Futurestep commissioned a global survey on talent acquisition. The survey revealed that talent acquisition professionals can’t rely on what worked in the past when recruiting top talent today -- and the future will probably bring a new set of candidate expectations. Ultimately, organizations must understand the priorities and requirements of the modern-day candidate and adapt if they are to secure and retain top talent.

Key findings from report one

  • Five years ago, salary and benefits were the top reason a candidate chose one company over another. Today, it’s culture. Five years from now, talent acquisition leaders predict it will be “workplace flexibility.”
  • 75 percent of survey respondents reported that they use a contingent workforce on either a regular or as-needed basis.
  • Sales jobs are the most difficult to recruit, followed by research and development positions and technology jobs.


Related Resources

The Talent Forecast
Part One


TA Leader Survey Report One - NA Summary Sheet

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TA Leader Survey Report One - LATAM Summary Sheet

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TA Leader Survey Report One - EMEA Summary Sheet

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TA Leader Survey Report One - APAC Summary Sheet

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