Visit: St. George, Utah

A red rock refuge.

May 28, 2026

Since 2010, Utah’s population has grown faster than any other state's, thanks in part to the popularity of one southwestern town nestled between the Colorado Plateau and the Mojave Desert. St. George, known as Utah’s Dixie, is attracting residents with its proximity to the Zion, Bryce, and Grand Canyons as well as its expanding high-tech sector, which has grown more than 100 percent over the last decade. The population of this enclave rimmed by red bluffs has quadrupled since 1990, yet the cost of living remains more affordable than in similar trending places in nearby California and Nevada. For those who can handle the heat (summers regularly hit triple digits), St. George—ranked as the country’s best-performing small city economically—is worth exploring.

In each of the lastthree decades the greater metro area population has increased 30 to 40 percent.
The Tuacahn Amphitheatreoffers Broadway shows surrounded by dramatic 1,500-foot red rock cliffs.
Zion National Park, withits iconic layered sandstone canyon walls, is only half an hour's drive away,offering climbing, canyoneering, biking, and hiking.
The St. George DinosaurDiscovery Site at Johnson Farm has preserved thousands of dinosaur footprintsat their original locations.
St. George's high-tech sector was thefastest-growing in the nation between 2019 and 2024. The tourism, healthcare,manufacturing, and construction industries are also thriving.

Photo Credits: Getty Images

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Briefings Magazine
May 28, 2026
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