Max

Wadum

Global Head, GTM Strategy & Operations, KF Digital.  

Max is the Global Head of GTM Strategy & Operations for KF Digital.

He is the Strategy & Operations business partner to Jen Brannigan, responsible for strategic planning & execution of the KF Digital go-to-market model.  This includes fiscal planning across sales & sales support, ownership of the GTM governance, & project-based improvements to all things GTM.

Max has a passion for helping scale fast-growing businesses by making life easier for sellers. His last 2 roles have been with fast-growing private businesses (OneTrust & Celonis) where he was focused on IPO readiness through building GTM teams, design, process / governance, systems / tools, and supporting functions.

Prior to these roles he spent 9 years at Salesforce, where he worked in GTM strategy in the UK, Netherlands, Japan, and US.  His core background is in investment banking & private equity (so please don't be shy with sharing large datasets or XLS files).

Max is based in Seattle and loves to make the most of the elusive Pacific Northwest sunshine for tennis or golf with his wife.  Please don't hesitate to reach out with an intro or set up time to catch up.