San Juan, Puerto Rico
A place on the rise.
September 26, 2025
Puerto Rico and its vibrant capital, San Juan, are at a crux. After decades of economic and population decline, the so-called Island of Enchantment has rebounded, with optimism and opportunity lapping at its white-sand shores. This year, San Juan finished a $42 million renovation of its port, solidifying its claim as the Caribbean cruise capital. Meanwhile, amid global tariff turbulence, officials are luring companies looking to avoid the added costs of doing business with the United States. And because Puerto Rico is an American territory, citizens do not need a Visa to travel or work here. Travelers may come for the future but will stay for the colorful scenery, cobblestone streets, and cultural charm.
El Yunque National Forest, just under an hour east of San Juan, is the only tropical rainforest in the US National Forest System. It is home to dense canopies, singing coquí frogs, and pristine waterfalls.
Puerto Rico is an American territory, so companies are exempt from tariffs when doing business in the United States.
Old San Juan pulses with color and culture, from artisan markets and music to the neighborhood’s signature balconies.
Courtyard cafés and alleyway kiosks serve island staples, such as mofongo, lechón, and empanadas.
The Caribbean island’s bioluminescent bays glow at night due to microscopic organisms that emit light.
Photo Credits: Maremagnum, Getty Images, Todamo, Sky-Gen/Getty Images
