Digital Center of Expertise (COE) Leader, Asia Pacific Sector Leader, Global Consumer Markets, ASEAN

Hilda leads the Digital Center of Expertise (CoE) Practice for Asia Pacific and Consumer Practice for ASEAN. Based in Singapore, she leads functional expertise in digital sales, marketing, media, advertising, customer experience, eCommerce and digital transformation within the customer centric ecosystem and across the Consumer industry.

Hilda has over 20 years of professional services experience and started her career in creative advertising where she honed her account management skills with both multinational and local conglomerate clients within the consumer sector.

In 2004, she switched from launching omnichannel marketing communication campaigns to executive search in media, marketing and advertising which were sectors disrupted early on by digital.

Before joining Korn Ferry, Hilda was Managing Partner, APAC with a global boutique retained leadership search firm for 6 years, where she split her time between Singapore, Shanghai and Hong Kong.

Over the years, she has developed a reputation for her collaborative and consultative approach and building long term, strategic partnership with clients. She has a proven track record in leading retained leadership searches and placing some of the most highly regarded senior executives and Csuite leaders in dynamic sectors and new economy businesses.

With market insights, industry knowledge and connectivity across the region, Hilda has a knack for uncovering future facing and transformative leaders to turn around or scale an organisation in a rapidly changing world. She is an advocate of diversity, equity and inclusion, and passionate about contributing to an organizational culture driven by purpose and innovation.

Having grown up in Hong Kong, Singapore and Australia, Hilda holds a Bachelor of Commerce (majoring in Marketing & Public Relations) from Curtin University in Western Australia. She is fluent in English, Mandarin and Cantonese.