Principal Client Director, Sales & Service Execution
Sam Crawford has over 10 years' experience in sales effectiveness and implementation.
Sam has led the design, implementation and measurement of end-to-end global sales and service transformation projects across multiple sectors.
He has deep understanding, of change management in cross functional teams to deliver customer value and increase commercial performance.
An innovator at heart, Sam combines creativity with his rich experience to inspire change within sales and service sectors. As a deep subject matter expert in sales execution, he taps into his profound insights to steer commercial leaders toward optimising and transforming their sales force's capabilities.
Sam as an accredited practitioner leverages the Miller Heiman IP instilling structure, discipline, and consistency, thereby fortifying the client's customer management strategies. His efforts are not just about enhancing metrics; they're about constructing customer-centric organisations poised for scalable success, ready for present and future challenges.
Driven by a zeal to effect meaningful change, Sam applies a human-centric approach, with his customers firmly at the centre. His guidance reaches all echelons, from C-suite executives to field representatives, with a singular goal—to prepare and propel organisational, team and individual excellence.
Holding a Masters in Commercial Music and a BA in Music Business, alongside an executive qualification at Imperial Business School London.
Sam's educational background is as unique as it is pertinent. It informs his divergent thinking and creative approach when consulting with clients.
His accolades as a global top performer and an award-winning entrepreneur underscore his unwavering commitment creativity and effectiveness in supporting clients deliver success outcomes.
Sam is very curious and believes in continuous learning; he is constantly refining his skills and knowledge while also serving as a mentor and coach to those who seek his advice.
Sam lives in Northamptonshire with his family, and uses his creativity to write, compose and produce music for a range of well-known global recording artists.
