Brussel Commercial Excellence Forum


From Omnichannel to Agentic Commerce: What's Next for Commercial Leaders.
Join an exclusive gathering of senior commercial executives for an afternoon of strategic dialogue on the future of growth, commercial effectiveness, and leadership. Through insights from renowned thought leaders, industry pioneers, and fellow executives, we will explore the forces transforming sales and marketing performance and the implications for tomorrow's commercial agenda.
Agenda
13:30 - 14:00 | Arrival & Networking
14:00 - 14:15 | Welcome & Opening Remarks
14:15 - 14:45 | Key Trends Shaping Sales and Marketing
14:45 - 15:00 | Networking Break
15:00 - 16:30 | Guest Keynote: Rethinking Commercial Effectiveness in the Age of AI: From Omnichannel to Agentic Commerce
Thomas Natkowski, Co-Founder & Co-Chairman, eStrategy Consulting
Guido Fambach, Commercial Architect
16:30 - 17:00 | Networking Break
17:00 - 17:45 | Executive Client Keynote
Stuart Hayton, Managing Director, Weir Minerals Netherlands & Divisional Vice President Comminution
17:45 - 18:00 | Closing Remarks
18:00 - 20:00 | Executive Networking Reception





