Does Asia Deserve Your Heaviest Hitters?

Continued expansion in the Asian markets – largely into China and India – is changing the way firms everywhere are building their businesses and talent pipelines regionally. Imagine: you are leading a $50 billion multinational and expected to create $2-3 billion in new revenues every year, of which a few hundred million needs to come from Asia. Is it enough to lean hard on your high-powered sales and marketing teams and a metrics-driven, quarter-to-quarter sales culture? How will you address rising competition from Asian manufacturers who are even more aggressive and armed with high-quality yet cheaper products?