Social media gets to work

Social media is fast becoming an integral part of business operations. Companies are leveraging its business potential, and executives at the highest levels are beginning to appreciate its strategic value. Early adopters have established general principles for use and guidelines for implementation that can serve as practical roadmaps.

How should the C-suite address social media strategies with stakeholders inside and outside of their organizations? What best practices and applications are being embraced? What are the talent implications? And, what role do IT professionals play?

Social media gets to work explores the future of corporate social media and secures feedback from notable experts at LinkedIn, Intel and other organizations who are driving this evolution.