This Week in Leadership (Nov 22 - Nov 28)
Surging COVID cases have leaders debating their return-to-office plans. Plus, business books for the holidays and tips for launching a second career.
Brand-owners are facing rich opportunities to innovate, with rapidly evolving changes among consumers in developed and emerging markets and the wide adoption of new technology. To exploit these they must assess what forms of innovation complement their brand strategies and whether the organization has the right mix of talent and capability to deliver the approaches chosen. CEOs of consumer brand-owners must inspire an innovative culture from the top, and address the organizational development agenda that strengthens their chosen innovation path, if they are to sustain brand equity growth in these volatile times.