Senior Client Partner, Global Head of Assessment and Succession Solutions
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When it comes to managing the relationship between organizational strategy and talent, boards of directors, CEOs, chief human resources officers (CHROs), the rest of the executive team, and business- line leaders confront two high-stakes questions:
1. Does the allocation of talent resources support the business direction?
2. Are the enterprise’s talent processes aligned with each other to support the business direction?
In far too many cases, the answer to both questions is “no.” A disconcerting 83% of CHROs express concern that their organizations do not possess the talent needed to deliver on strategic priorities, according to Korn Ferry research.
This is troubling news. Organizations’ talent strategies must be aligned with their business strategies for companies to thrive. This alignment also needs to be recalibrated when strategic shifts occur–and these shifts are taking place with growing regularity. A majority of executives expect to see more divestitures in the coming months, according to CFO Magazine. Merger and acquisition (M&A) activity is on track to reach the highest number of consolidations on record, according to The Wall Street Journal and data provider Dealogic. Chief executives and CHROs in more than 80% of companies must quickly align their talent programs and their strategies, Korn Ferry research shows.
This need helps explain why a recent Harvard Business Review cover package featuring an illustration of a bomb with a lighted fuse proclaims that “It’s Time to Blow Up HR (and Build Something New).” The articles inside feature titles and subtitles like “Rethinking Human Resources,” “Why We Love to Hate HR,” and “A New Role for the CHRO.” Leading HR experts and thinkers are not the only groups intensifying their focus on HR’s purpose and talent-management purview. In recent years, CEOs have thrust talent to the top of their priority lists. For the second year in a row, chief executives who participate in The Conference Board’s annual survey of CEO concerns hold up human capital as their top challenge.
We agree with the growing calls for a major rethinking of enterprise talent strategy. And we firmly believe that a fundamental challenge–and an invaluable strategic opportunity–confronting CEOs and CHROs is to develop a fundamental alignment between enterprise strategy and the organization’s talent strategy. This paper presents three steps to accomplish this goal, helping organizations to drive strategic change and performance results and to more swiftly place the right talent into the right roles. That talent then designs and executes strategies that deliver sustainable competitive advantage. Getting all the parts in place is difficult work, given the prevalence of deep-rooted obstacles, four of which are examined later in this paper.
Although we primarily focus on the relationship between the CEO and the CHRO, the alignment of strategy and talent should involve all the top leaders in the organization, including the board, the executive team, and business-line leaders. CEOs and CHROs must work in concert, but board members and executives also must participate. If this effort is delayed, the strategy-talent gap will only widen. The problem—and it is pervasive—is that too few companies have the right talent in the right place and, as a result, their growth engines misfire. Organizations could, instead, better find and funnel talent into the right places if their organizational and talent strategies were tightly synced.
To get their organizational and talent strategies in line, leaders need take just three comprehensive, straightforward steps. But these activities’ direct nature belies how rarely they are present in many organizations. That’s because these steps are difficult to execute and tough to sustain in the face of ingrained organizational habits and tendencies, as we will explain below. Further, if any one of these steps is neglected or performed inadequately, alignment will not occur.
Step One: The CEO, CHRO distill what talent is needed to execute the business strategy.
This process identifies the needed and essential talent building blocks—organizational culture, decision-making and governance operations, performance metrics, incentive structures, talent pools and related capabilities—given the current business strategy and related performance objectives.
The CEO and CHRO may start by clarifying the current business strategy. Is the company committed to organic growth or seeking to scale through mergers and acquisitions? Or, does innovation, globalization, or digitization define the strategy? Each approach requires unique capabilities. For example, if a company is driving innovation, it needs different capabilities (e.g., a robust research and development function, more internal collaboration, an organizational culture that rewards experimentation) than a company focused on global expansion (e.g., international leadership experience, cross-cultural management competencies).
The most effective forms of this work are research-based, methodical, and they should be framed as a responsibility of the leadership team, rather than as a one-off HR exercise. But relatively few leadership teams devote sufficient attention to talent strategy during their annual off-site planning meetings. Although strategic planning, operational planning, and budgeting are covered in such sessions, talent strategy too often is not.
The CEO and CHRO also must distill the optimal structure for the organization to operate in, the decision-making and governance processes that will deliver strong performance, the incentives that reward performance, and the type of organizational culture that brings all of this to life. Once these larger structural and cultural considerations are addressed, more HR-specific questions should follow:
Urgency is important because it will help determine the methods (e.g., leadership development, hiring?) to address talent gaps as presented in Step Three.
Consider how this urgency might affect a cable company whose strategy is to grow by increasing market share among subscribers. After assessing their industry’s ferociously competitive environment in which some customers may be tempted to flee their current providers, the CEO and her executive team determine that constant connectivity is the competitive differentiator . They realize that customer satisfaction and retention hinges on the Internet, televisions, and phones working every time a customer uses them. This leads them to scrutinize their company’s customer service area, the critical nature of the function’s leadership roles, organizational culture, performance management processes, incentive structures, and talent. They focus on identifying what steps are needed to ensure that this area has the right leadership, culture, and talent processes. This talent profile helps the organization hire and develop the best service executives in the industry, build the best customer service, and allocate a disproportionate amount of resources to this area. The previously unglamorous, and quite possibly under-resourced customer services area, now becomes a critical driver of strategy.
Although few would disagree with this approach, there are reasons why it often falls short:
Step Two: The CEO, CHRO assess the current talent capabilities versus the organization’s strategic needs.
Once the leaders have identified roles and needed capabilities in their organization and methodically organized them into more specific competencies, experiences, traits and drivers, they can compare the talent needs to the organization’s inventory baseline of talent. They must conduct a comprehensive assessment and ask tough questions about talent—what’s working and what’s not:
The CEO and CHRO aren’t just looking at their organization’s current talent but also likely future hires. This process applies to all pivotal roles and talent pools in all levels of the organization as they were identified in the first step.
The work frequently bogs down here because the assessment of existing talent relies too heavily on notoriously inaccurate and biased processes. Business-line executives and managers may lack a framework and terminology to evaluate and discuss their talent in a consistent way, and it is understandably hard for managers to objectively evaluate their people. Their assessments overvalue results achieved while neglecting what an individual might achieve in the future with the right support. Performance-review politics also hinder assessments of current talent: I’m not going to challenge Steve’s rosy evaluation of his top lieutenant because if I do, he might challenge the plum rating I gave my top lieutenant…
A lack of common evaluation criteria—and, especially, a lack of data on performance, potential, and readiness to handle new challenges—are common obstacles too. Where data do exist, they often have little value in predicting current or future performance outcomes. Finally, performance assessments may not measure individuals against success profiles (i.e., the organization measures the wrong indicators).
Step Three: The CEO, CHRO craft a strategy to close gaps between the current talent pool and the business’ strategy needs.
After undertaking the previous steps, the leaders now must design a talent-management plan. HR should identify which roles can be filled internally by building and developing existing talent and those requiring external recruiting. Some may be filled by redeployment of existing talent. This assessment should be based on data at the individual and organizational level. When HR looks at all the data, it also should draw conclusions about gaps in current recruiting, promotion, development, and reward programs.
Timing also becomes a crucial consideration in this effort, as CEOs are under intense pressure to make and successfully execute strategic shifts. Knowing this, the CHRO can act with the appropriate urgency, striking the right balance between actions focused on immediate acquisition of external talent and those emphasizing development of internal talent. When the urgency is great, CEOs and CHROs need to make tough calls swiftly about “buy versus build” talent approaches.
The sound execution of this gap-filling step can be decisive in determining if an organization successfully aligns its organizational and talent strategies. We have seen companies and their HR departments do excellent work on the first two phases we’ve described only to drop the ball on Step Three. That’s because organizations often lack the will to execute the changes needed to get the right talent into the right roles. These changes routinely affect almost all major talent-management processes, including sourcing, recruiting, onboarding, training, leadership development, succession planning, performance management, and compensation. As a result, this step can be the most difficult to carry out and sustain. Successful execution requires a clear vision of how existing talent-management processes and approaches must change, the leadership courage needed to make the changes, and the stamina to sustain the efforts over the long haul. Stamina and leadership courage are required to reallocate HR budgets, time, and roles, which is almost always necessary.
CHROs must spearhead the work described above, grappling with common obstacles from numerous sources, exerting their influence. To succeed they must sway the CEO, board, the rest of the executive team, and business-line leaders. This effort is crucial, especially to overcome four of the most typical stumbling blocks:
At the board level, directors’ general questions about talent strategies fail to get translated into concrete action. Boards must take a more supportive role by asking sharper questions about talent strategies: We see a procession of survey data showing that talent ranks as the No. 1 CEO concern—so what is our talent strategy? Board members can dig deeper. While many directors ask if succession plans exist at a company’s highest level, fewer ask for more extensive succession planning efforts—and few boards ask CEOs and CHROs to explain how the succession plan was created and how it aligns with business strategy.
When aligning strategy and talent, the CEO and CHRO need to calibrate their thinking on the speed and magnitude of change. This need is widespread; based on our fieldwork and research, we estimate that that the likelihood that a CEO and CHRO are aligned on all three dimensions presented in this paper is less than 20%. Strategy-talent alignment requires CEO-CHRO alignment. It also requires action. Delaying the interrelated steps identified in this paper or avoiding alignment work puts your company’s strategy execution efforts—and perhaps your job—at great risk.