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Sometimes it can take time to understand and unleash a concept’s full potential.

Culture is seen in many organizations primarily as a vehicle for improving talent attraction, the employer brand, employee retention and staff engagement. While these HR priorities are essential, business leaders are increasingly thinking bigger. Korn Ferry’s World’s Most Admired Companies (WMAC) research revealed that workplace culture was identified as the number-one most underrated determinant of a company’s future success.

Why? Because leading executives understand that a positive corporate culture is key to closing the gap between strategy and execution for the toughest business challenges, including growth, risk and leadership alignment.

Expand your thinking around culture’s potential by asking yourself questions such as:

  • Can culture really accelerate our business strategy?
  • What is culture’s role in bringing our employee value proposition (EVP) to life?
  • How can our culture be used to mitigate the risk of ethical breaches?
  • How can we leverage culture to align our leaders around a shared vision?
  • What are the business risks we face by failing to take action on cultural change?

Developing an understanding of the full value of culture will cause leaders from the CEO down to pay attention and can dramatically shift the conversation around the need to invest time and resources into meaningful cultural change.

Our practical guide will help you think bigger, ask the right questions, and learn about Korn Ferry’s approach to unlocking the full potential of culture to meet the needs of your business.

Unleash the hidden potential of your corporate culture

Download Korn Ferry’s guide to overcoming the toughest business challenges with cultural transformation.


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