ESG and Sustainability success starts with a clear purpose. Many organizations forget, or don’t take the time to clearly articulate their "why". Beginning with purpose is critical because it gives you and your people an anchor and a North Star to guide future decisions and actions.
Purpose sets a path for how your organization will move forward with your ESG and Sustainability ambitions so everyone inside your organization can understand, embrace and follow it.
It acts as a backbone, providing both structure and support, as well as enough flexibility so that you can pivot around obstacles to reach your goals.
Why is purpose so important?
- Consumers want purpose: 2 in 3 people are belief-driven buyers – with higher levels among Gen Z.
- Executives drive performance with purpose: 73% of execs at purpose-led teams say having one helps steer them through marketplace turmoil.
- Candidates screen for purpose: 64% of Gen Y and 83% of Gen Z consider a company’s purpose and ESG when deciding on job offers.
- Investors value ESG purpose: Major investors like BlackRock use ESG & Sustainability in screening and valuation decisions.
