Korn Ferry 2024 Sales Maturity Survey—8 Top Sales Strategies

Even in challenging economic environments, best-in-class sales teams are seeing success through hitting and exceeding their targets.  

But what are they doing that their peers aren’t?  

For our 2024 Sales Maturity Survey, we spoke to 280 global sales organizations about the sales strategies and tactics they use to set themselves apart from their rivals.  

The most successful companies show striking similarities with how they prioritize teamwork, collaboration, culture, and the use of technology. 

Best-in-class sales organizations are: 

• Aligning their sales processes around the customer 
• Investing in salespeople by onboarding and training team members  
• Using technology and AI to support sales methodology and win more deals 
• Creating total rewards programs to attract and retain top performers 

Want to learn more about the sales techniques of top-performing organizations—and how to put them into practice in your own sales team? Read our ebook.