Sales Transformation
Delivering a Recipe for Sales Success to a Global Food Supplier
How we helped a leading global supplier of frozen food products for restaurants and retailers develop a winning strategy for sales transformation.
August 14, 2025
Facing shrinking market share and mounting competition in the APAC region, a leading global supplier of frozen food products for restaurants and retailers sought a partner to elevate its sales approach. Korn Ferry delivered the perfect recipe for success, impressing the company’s executive team during a strategic roundtable in Tokyo with our sales transformation strategies.
Our team quickly followed up afterwards by presenting a holistic, APAC-centric, academy-style approach to sales development. By integrating skills training, methodology, and coaching, we established a unified sales language and mindset. This approach focused on winning new logo deals and enhancing account planning, equipping the APAC sales teams with the skills needed to drive sustained business growth.
The Results
- 15% Increase in new logo deals: Implemented an opportunity management framework to drive new business.
- 10% Increase in existing account spend: Developed a robust account management plan to maximize growth opportunities.
Sales Effectiveness
Breakthrough to immediate, predictable and sustainable sales effectiveness
Driving Future Sales Success
Korn Ferry’s tailored, multi-year solution empowered the company’s APAC sales teams to thrive in a competitive market, delivering long-term sales success and measurable impact.
Want to know more? Contact our Sales Effectiveness experts.
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