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The New CHRO Brand: HR's Promise of Value

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The New CHRO Brand: HR's Promise of Value

If a person's brand is their promise of value, then the role of the CHRO is the promise of the value they bring to the executive table.

If a person's brand is their promise of value, then the role of the CHRO is the promise of the value they bring to the executive table. In the case of the CHRO, he or she needs to realize that what they say and do can directly affect the organization's talent brand, and by default, the organization's ability to attract, develop, and retain top talent.

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