Briefings Podcast #11: Death (or Rebirth) of a Salesman

Sales teams face a tough year ahead, with data showing only 21% of corporate buyers now engage them early in the selling process. Can teams get their foot in the door?

Don't trust salespeople? Turns out you’re not alone. Our data shows only 21% of corporate buyers engage sellers early in the selling process. That's a potential problem for companies, especially as high-level buyers tighten budgets. We speak to a sales-team whisperer to learn what today's top corporate sellers are doing to win deals.

Welcome to Briefings Podcast, Korn Ferry's deep dive into the world of leadership. Listen on Apple, Spotify, or Google Podcasts, or watch on YouTube.

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