Sales Coaching

Professional Sales Coaching

Hone the framework, communication skills and planning tools you need to build a winning sales team.

  • Onsite Instructor-led

Program description

Develop better coaches to develop better sales teams.

Professional Sales Coaching training gives sales managers the skills and framework they need to coach sales teams to success, helping them develop mutually beneficial, long-lasting customer relationships. Sales managers and coaches learn how to use collaborative sales training techniques to hold coaching conversations, and develop a culture that supports high-performing sales teams.

Professional Sales Coaching focuses on building a comprehensive understanding of what it takes to be a successful sales coach, including: 

  • Why sales coaching is important
  • What issues require sales coaching
  • How sales managers should conduct sales coaching conversations
  • When sales coaching should happen

This sales management training program enables sales managers to implement coaching processes that promote confidence and success within their sales teams.

Learning objectives

  • Describe the characteristics of a high-performance sales climate.
  • Demonstrate the basic principles to increase coaching effectiveness with a sales team.
  • Evaluate sales performance using the coaching issues diagram.
  • Apply a set of skill steps for providing constructive feedback, developing others, and giving recognition to increase salesperson performance and to drive results.
  • Successfully handle difficult coaching conversations.
  • Use phone, voicemail, email, and real-time messaging to coach salespeople effectively from a distance.
  • Implement a coaching process with the sales team.

Professional sales management training skills covered in this program

This sales coach training program helps you master the most important sales management training skills that are needed to build a stronger, more profitable profesional sales organization:

  • Understanding the characteristics of a high-performance sales climate. 
  • Learning key sales coaching principles so you can increase coaching effectiveness with your sales teams.
  • Implementing a comprehensive sales coaching process with the sales team that leads your sales organization to better sales and business results. 
  • Having a systematic, consistent approach to help you evaluate sales performance, using our proprietary Sales Coaching Issues Diagram.
  • Applying the sales management skill techniques you'll learn in this course to provide constructive feedback, develop others, and give recognition to increase salesperson performance and drive results.
  • Handling difficult coaching conversations successfully.
  • Using phone, voice mail, e-mail, and real-time messaging to coach salespeople effectively from a distance.

Used by top selling organizations around the world, this sales management training course provides your sales managers and coaches with the professional sales training management functions and skills they need to build and maintain a superior sales team--one that generates mutually beneficial, long-term business relationships.

This is a hands-on, interactive sales training course. During the workshop, sales managers and coaches master a proven process for using collaborative coaching conversations to build a development culture that creates a high-performance sales team.

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