-
THE PROBLEM Water is in high demand and short supply.
-
WHY IT MATTERS Weather modification has huge value—and implications.
-
THE SOLUTION Deploy technology to manipulate precipitation.
May 30, 2025
Gary Walker, cloud seeder.
It sounds like a sci-fi sitcom. In fact, it’s a job title that Walker has held for more than two decades—and one that may become more common in the not so distant future.
Cloud seeding is a form of weather modification that can both incite and suppress precipitation. More than 50 countries have experimented with the technology as a means of bolstering snowpacks and rainfall, clearing fog, suppressing hail, ameliorating pollution, or in some cases—like the 2008 Beijing Olympics—diverting precipitation. It’s not a new science, but the combination of new technology, a series of drought-related fires, and mounting demand for water could well fuel the rainmaking business. “You’re going to see more and more interest,” vows Walker, CEO of Texas-based Seeding Operations & Atmospheric Research (SOAR).
Mother Nature sets Walker’s work schedule. When the meteorologist calls with news that a storm is brewing, Walker climbs into one of his multi-engine aircraft and, contrary to what most pilots do in these instances, heads straight toward the action. The 78-year-old, who has spent much of his life navigating the sky and studying its patterns, flies to the precise cloud coordinates that radar technology has identified as prime for seeding. Then he burns flares to release a chemical agent that acts as a nucleus for water-vapor condensation. Within minutes, rain or snow starts to fall—or should.
Walker, who for several years worked for a mining company in India, has a range of clients. In Texas and the Midwest, agricultural needs largely drive the demand for water. In the mountain west, which is currently experiencing a historic drought, cloud seeding is done in the winter to sustain snowpacks which—when they melt into rivers and reservoirs—provide hydropower, irrigation, and drinking water to tens of millions of residents. Sometimes it’s local municipalities picking up the bill, other times it’s power companies or private entities that rely on localized precipitation, such as ski resorts.
Despite its widespread use, the geoengineering of clouds forces us to confront significant questions. There are the mundane queries, for instance: How much additional water can actually be generated? But weather modification also raises profound ethical considerations about who should have the authority to control the climate and what the downstream effects are. According to the Pew Research Center, most Americans have never heard of cloud seeding. Of those who have, seven out of 10 are concerned about it being deployed without full consideration of the consequences.
Regardless of uncertainty, “the train is already in full steam,” says Katja Friedrich, an atmospheric scientist at the University of Colorado Boulder who worked on SNOWIE, a pioneering research project that helped establish the efficacy of cold-weather cloud seeding. “Research is now trying to catch up,” she says.

