Without a doubt, recent history can be split into two periods: Before COVID and After COVID.
May 30, 2025
It was the summer of 2020, and the world was in the throes of the COVID-19 pandemic. While trying to patch together his wireless-charging business, Dan Bladen noticed that his real-estate customers were making a big bet: They were remodeling their workplaces in a way that suggested they anticipated people would eventually return to the office—but not every day. The workforce they envisioned would be more hybrid, and everyone would share the same desk, conference rooms, and overall space.
Amid all the disruptions of the pandemic (social distancing, wearing masks, giving hazard pay to frontline workers, hunting for toilet paper, etc.), Bladen thought that this idea—working all the time out of the same space—had legs. He moved quickly to reinvent his seven-year-old company, and by early 2021, the firm had a new line of business, workplace-management software, and a new name, Kadence. Soon, Bladen and his teams were amazed to find themselves selling their first software license, inspiring an agility and adaptation in them that has lasted to this day. “Somewhere along the way, we found our sweet spot,” he says.
It’s been five years since much of the world went into lockdown amid the COVID-19 nightmare, a time that many would like to forget. The virus itself has claimed more than 7 million lives worldwide, according to the World Health Organization. And while we may never be able to accurately calculate the total economic loss—of workdays, business, and changes in consumer behavior worldwide—the estimates range from around $2 trillion all the way up to more than $15 trillion. Without a doubt, recent history can be split into two periods: Before COVID and After COVID.

But despite that split in time, the pandemic’s changes have had some staying power—and they continue to evolve. Some are well-known, from the great return-to-office debate to the importance of leadership agility to changes in buying habits (online sales now account for about 15 percent of retail sales, up from 10 percent before COVID). More subtly, economists are noticing that we’re spending far more on services, like travel and entertainment, than we are on durable goods, like cars and appliances. More women have entered the workforce than ever before. Plus, the pandemic spurred a surge in entrepreneurship, with applications for new businesses now soaring to over 400,000 monthly, as well as a potential push for more no-touch, autonomous technology. “The pandemic caused an overnight shift that might have otherwise taken years to happen,” says Serguei Netessine, senior vice dean for innovation and global initiatives at the University of Pennsylvania’s Wharton School of Business.
But dramatic change can cause collateral damage, such as debt jumps for both governments and companies worldwide. Leaders and employees are still fighting over how much work should be done at the office, and workplace culture is in shambles. What’s more, the pandemic forced firms to focus exclusively on the short term, which may explain why revenue growth in subsequent years has shrunk sharply.
