Global marketing officers are tasked with presenting the best face of the company to the world. This requires deep industry understanding, marketing expertise, business acumen and unparalleled communication ability. We help chief marketing officers (CMOs) and their organisations define, deliver and communicate the corporate goals of their companies. We help build efficient top-to-bottom marketing organisations – the people, roles and responsibilities. And we deliver talent solutions that help the CMO transform the marketing group into a curious, agile, performance-oriented and purposeful organisation.
Our Marketing Officers practice operates as an interconnected, highly collaborative global community, steeped in the subtleties of the marketing function. Our solutions identify experts with the ability to deliver operational efficiency and the agility to capitalise on growth opportunities. We use an integrated framework to align strategy, organisation, roles and people, and examine the implications of each on organisational priorities. We help CMOs identify needed capabilities and reinforce existing ones, and calibrate the operating model to align strategic priorities, customer delivery, operational efficiencies and business metrics. We define leadership and key role capabilities, accountabilities and behaviours, and enable transition through assessment, development and recruitment.