Three priorities to focus on as a new CFO
If you’re a new CFO, your first priorities should be knowing your leadership style and purpose, assessing and building your team and forging relationships.
In the past five years, more than 2,000 global companies have partnered with us to optimize their marketing function. Our marketing officers practice operates as an interconnected, highly collaborative, global community steeped in the complexities of the evolving marketing function.
Our integrated framework of solutions helps CMOs and their companies create impactful marketing organizations that align with strategic objectives. Solutions include optimizing organizational structure, defining capabilities and leadership competencies for critical roles, identifying and developing leaders, facilitating change management, building diversity, and much more. We deliver talent solutions that help CMOs transform their marketing group into a curious, agile, performance-oriented and purposeful organization.
Here are just some of the challenges we can help you address:
More than a third of CMOs believe that their biggest challenge to building a best-in-class marketing team is a shortage of talent. And, among the candidates that are available, it’s often hard to find organizations’ most-needed capability: analytics skills. That’s where we come in. Our consultants can:
CMOs have the shortest tenure of any executive in the C-suite: 4.1 years. Problematically, when your CMO moves on, it’s likely there’s no one to follow in their footsteps: 84% of CMOs think there’s no ready-now successor. That’s why developing future leadership talent is a priority for 80% of CMOs. We help you:
Almost half of CMOs (43%) said that leveraging digital tools and processes is their primary strategy to prepare for success in the changing workplace. But two-thirds of organizations are undergoing or haven’t even started their digital transformation. Here’s how we can step in to accelerate and facilitate change:
Almost half of CMOs think that the most important way they can boost efficiency is improving their alignment with business objectives. The most successful marketing teams are agile, capable of flexing with the needs of the moment and with each project, both within the marketing department and across the organization. Here’s how we optimize your alignment:
We help develop and recruit teams in the following areas across the function:
Our experts are the best at what they do. We work with your team as an honest and inclusive partner to achieve and exceed your business goals, and we have the knowledge, expertise and experience to help you achieve greatness.